A brand specialist and creative leader.

With time spent split between Sydney and her beloved South Coast, Carrie-Ann has a passion for producing original content and campaigns that perfectly blend function and form for beautiful solutions that deliver.

Carrie-Ann has over 16 years’ experience designing for ecommerce, luxury retail, beauty, music and lifestyle and brings significant knowledge in all areas of creative strategy and design, including art direction, brand identity, content creation and campaign production and management.

“I am a data-loving, brand psychology nerd who thrives on solving tricky brand and campaign challenges. My talents span across art direction, brand and identity strategy, content and campaign creation, visual design and copywriting.

I work with brands to understand their business and audience, to deliver simple and strategic design and content solutions, and create consumer-focussed experiences.

AKA creating beautiful designs, identities and strategies that really work.”

Kind words.

  • “Carrie-Ann’s creative strategy, branding workshops and visual layout work while at Universal Music was highly sort after. Her attention to detail, responses to business problems with creative, innovative solutions would be an asset to any future company.”

    Universal Music

  • “Carrie-Ann facilitated the exploration of our brand positioning, DNA and visual codes navigating us to our brand framework which we are having huge success with in market. The entire process was hugely collaborative and great fun.”

    Skinstitut

  • “Carrie-Ann is a technically gifted and passionate Branding and Creative Director, her breadth of knowledge was fantastic for us, and her passion for the industry enabled us to forge a new narrative, with a clear direction of where we want to go and the steps to get there.”

    CEMOY

  • “She just gets it! Carrie-Ann is able to dive into any brand, understand it’s DNA and devise beautiful content and campaigns that hit hard with the right audiences.”

    Jurlique