Brand DNA Workshops.

Need to figure out your brand’s identity? Whether you are established or just a sparkle of an idea, I can help!

With your insights, I figure out exactly who your brand is and where you have come from. Your brand’s DNA cannot and should not be directed by me, instead I help discover your story and bring it to life with a strong and defined identity, supported by concise and consistent brand style guidelines.

“Branding is what people say about you when you’re not in the room.
So you want to make sure you get it right!”
— Carrie-Ann

I create tailored, collaborative workshops, using specific exercises derived from brand psychology studies, to help uncover your exact target audience, brand personality and positioning within the market. ⁠ Even for existing brands, these are a valuable exercise as they help the team understand and agree on the brand direction and empower them to make brand-focussed decisions.

Whether your brand is you, a product, a service or a vision, I can help tell your story.

So what exactly is ‘Brand DNA’?

DNA is unique: a brand’s DNA was born when the brand was created and embodies everything they represent. 
… and should influence every decision: everything we do for a brand, from marketing to advertising, is led by the brand DNA.

What are we trying to achieve?

To create ownable visual identities and brand strategies that can work across all touch points, at all scales. 
Providing brand style guides supported with data and insights, ensuring every person working on any campaign is aligned to the same objective and influenced by the brand direction to make considered decisions. Whether they be designers, marketers, PR teams or product developers.

Brand/Identity Packages

  • Full Brand Identity.

    3-4 hour Brand DNA Workshop
    Findings Report & Recommendations
    Defined Target Audience
    Brand Story
    Positioning Statement
    Logo / Identity Design
    Brand Visuals & Codes
    Core Colours
    Brand Fonts
    Tone Of Voice Guide
    Internal and External Brand / Style Guides

  • Brand Strategy (no design)

    2-3 hour Brand DNA Workshop
    Findings Report & Recommendations
    Defined Target Audience
    Brand Story
    Positioning Statement
    Tone Of Voice Guide
    Internal and External Brand / Style Guides

I also offer bespoke packages, tailored to your brand’s needs.

Prices start from $4200 (ex. GST)

Contact me now to book your workshop or find out more information on how I can elevate your brand.