JURLIQUE
Working in-house to lead global campaigns which were digitally led but also appeared throughout all major touch points including online, affiliate markets, socials and in-store and POS collateral.
Introduction
Founded in the mid 1980s, Jurlique has become one of Australia's most recognisable and successful home-grown beauty brands. Ahead of their time, they pioneered bio-dynamic and eco-sustainable practises, and up to 95% of all their ingredients are still grown on their farm in the Adelaide Hills, South Australia.
I worked within their marketing team, as Global Digital Creative Lead, managing the global digital creative teams across 6 markets.
Rose Moisture Plus Global Campaign
Heading up the ideation of this campaign, I led the art direction across all content shoots, laid out final artwork and created examples of usage for all artwork, from web banners and emails, to digital store posters and in-store merchandising.
Clear and concise directions and templates had to be created and presented to ensure the local design teams understood how to roll out the campaign across each individual market.
Christmas Global Campaign
For this Christmas campaign, I was both the digital campaign lead as well as the global digital strategist and lead, ensuring the global roll-out of the campaign was executed to perfection around the world.
This project included the overall design approach
and concept, art directing shoots, digital content creation, and templates and guides to be utilised for further asset creation for local markets.
Digital Art Direction and Content
A key part of the digital creative roll-out was to ensure there was sufficient content dedicated to various social channels. I led monthly content shoots where I art directed and styled the shoots, as well as giving local teams guidelines as to how and when to use the visuals throughout each campaign.
Credits
Creative Lead: Carrie-Ann Le Feuvre
Art Direction: Carrie-Ann Le Feuvre
Design Direction: Carrie-Ann Le Feuvre
Photography: Andy Lewis
Other Designers: In-house Jurlique Team