Content and Campaign Creation

Vera Blue was looking to create more premium ‘behind the scenes’ content for her audience.

I created an episodic content series to increase activity and engagement on Vera Blue's Youtube channel. The result was the creation of the content series 'The Vault', a retrospective look back at Vera Blue’s Lady Powers Tour.

As well as ensuring I was constantly capturing content of her shows, tours, studio time and music creation, I also wanted to leverage existing footage and material we already had that had not yet been utilised. The best way to showcase this tour was to split the episodes into small stories and include multiple visuals to give the fan a deep 'behind the scenes' look into the tour; including Vera Blue's social content, videos shot by fans and side stage, and the official show footage.